What you and I can do experts will do better.  That is why most of the entrepreneurs are now tending to engage good professionals who are conversant with the trade and have wide range of knowledge for search engine optimization. 

The professional would analyze the keyword or key phrases that have been selected by you to find out the reasons for which you are not able to reach the top.  In the process they would normally analyze the strong points of the websites that have already reached top.  The analysis will ordinarily involve analyzing the met tags, back links and rankings.

The task of the professional will not end there.  They will further proceed on to analyze the contents that are placed by you on the web.  This will involve the analysis of the presence and density of the keywords or phrases used. 

The duplicity of the contents that retards your progress on the web page ranking would also be analyzed. Plagiarism and duplication has been the cause of downfall of many good websites in the past.

One of the most useful seo moves towards optimization is the code optimization of your website.  The professionals with their experience and expertise can adequately optimize the codes basing on well defined parameters so that engine crawlers of leading search engines identify and list you easily and conveniently.